British athletes will be looking fashionable in Stella McCartney’s creations while competing in the London 2012 Olympic and Paralympic Games. This was announced by the Official Sportswear Partner of the London 2012 Olympic and Paralympic Games.
Stella McCartney is the Creative Director for London 2012 and will not only design the British kit for Team GB and Paralympics GB but also sportswear for fans to purchase!
Watch the interview with Stella McCartney here.
Interior designers Tomas Cederlund and Simon Davies are known to a wider Swedish audience through their participation in various Swedish TV shows.
We are pleased that they wanted to sign off our new online video project: People With Passion for Britain.
In this clip they discuss the difference between Swedish and British design and also give a couple of tips where to go and what to do in the UK. They claim that Swedes lack personality in their homes and that our perception of UK design is extremely narrow.